Bing Announces New SERP Feature
Bing Announces New SERP Feature
SEOForLunch issue #256 covers Bing's new SERP feature in addition to Google's News bug and tips for blocking websites in its result.
Hi Lunch Buddies!
Happy belated Thanksgiving to my US readers. I hope everyone had a fantastic weekend full of good food and good friends/family.
I was beyond spoiled. My wife cooked everything while I watched football and even took a nap on the couch. Despite being of no help, she still let me have dessert. #blessed. #IhelpedWithDishes
Hit REPLY to this email to let me know the best part of your weekend and if you had any incredibly delicious food!
Let’s jump into this week’s #SEOForLunch.
-Nick
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Official Search Engine Updates
Video:
Save time online with Page insights from Microsoft Bing
What's Important:
The Bing team published last week an update announcing their new SERP feature called Page Insights. Users can now preview the content on a page prior to clicking into the listing.
Nick's Take:
This feature makes a lot of sense for high-level search queries. I suspect that users will enjoy getting access to information quicker but site owners will hate it as it will also likely impact click-through rates.
Twitter:
BUG ANNOUNCEMENT: Google News Searches Done With Quotes
What's Important:
Google’s Danny Sullivan tweeted yesterday that a known bug exists where a user searches a query with quotes (in Google News) and the results will display all search results. A fix should resolve the issue on or around December 1st, 2022.
Nick's Take:
This bug isn’t expected to impact any rankings or site performance. However, its possible that if your users are regularly using quotes when your site appears as a top result that your performance may be impacted until this bug is fully resolved.
Tweet:
Google: How to Hide a Website In Search
What's Important:
Google’s John Mueller addresses the three solutions to ensuring search engines don’t serve your site within its search results. These solutions will still allow users to directly navigate (or follow a link) to the site.
Nick's Take:
It’s not often that someone would want an entire site to be blocked from search engines. However, it’s quite common to block specific sections of a site in which John’s recommendations would also work.
Top SEO Resources From Last Week
How To Perform A Parity Audit
The Screaming Frog Team, ScreamingFrog.co.uk
Wow, great timing. I’m in the middle of an SEO audit for a client where comparing pre-rendered Javascript content is a critical task. This guide will walk you through comparing JS vs HTML as well as mobile vs desktop analysis. A fantastic guide!
Google November 2021 Core Update: Winners, Losers & Analysis
Lily Ray, AmsiveDigital.com
Each time Google rolls out an update I look forward to a write-up from Lily. Like all of her analyses, this one doesn’t disappoint. Early signs show dictionary, news, media, and eCommerce categories seeing some of the larger performance changes.
Explaining Google’s November 2021 Core Update
Mordy Oberstein, SEMRush.com
What’s better than one November core update post? TWO! In this post, Mordy utilizes SEMRush data to share what they’ve seen in regards to this update. He interestingly calls out that mobile results saw a larger change than desktop. If you’re also interested in how this update compares to July’s update then this post is for you.
10 Questions to Ask Yourself as You Carve Your Path in the SEO Industry
Christina LeVasseur (Brodzky), Mediasesh.com
I nearly missed this post until my friend Aleyda tweeted it out. I’m glad I caught it as it’s a must-read for anyone with a career in SEO. As Christina states in her presentation, everyone’s SEO career journey is unique. She outlines 10 questions that are critical to helping you
6 Tactics To Rank Better in Google Discover
George Nguyen/John Shehata, SearchEngineLand.com
Does your website drive traffic from Google’s mobile Discover feed? Maybe it can? George covers tactics that John Shehata shared at SMX Next. You’ll find as SEOs that the first tip regarding titles goes against everything you’ve been taught.
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Learn More About The Guy Behind The #SEOForLunch: Nick LeRoy
Nick LeRoy is a professional SEO Consultant specializing in technical SEO, content strategy, and website migrations.
Nick is also the author of two SEO focused newsletters: #SEOForLunch and The SEO Freelancer.
You can connect with Nick online through Twitter and LinkedIn.