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Is Changing Domains & Eliminating AMP A Good idea?
SEOForLunch issue #262 discusses too many variables in a site migration, 2021 search review and communicating with devs.
Hi Lunch Buddies!
Happy New Year! Are you all re-charged and ready to tackle 2022 head first?
I took off a few days between Christmas and the New Year to relax and get some extra family time in. We ended up picking up and growing these animal crystal growing kits (image below). I think I may have enjoyed these more than the kiddos!
I have a lot of goals for this year and growing the #SEOForLunch is one of my top priorities. As always, if you have feedback or recommendations, please don’t hesitate to REPLY to this email and share your ideas with me. I read and respond to all emails.
Let’s jump into the first #SEOForLunch of 2022!
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Official Search Engine Updates
Barry pulled a nugget of wisdom out of a recent Google SEO hangout with John Mueller. After listening to a webmasters question regarding a drop in rankings/performance, John confirmed migrating to a new domain AND dropping AMP at the same time may have caused the issue. John believes the site will recover but could take a month or so.
My takeaway from this is to make sure you isolate as many variables as humanly possible in any migration. As this webmaster stated, they lost their rankings but their ability to track it down to just one variable is impossible. In this situation, I would have recommended migrating domains and at a later date depricating AMP.
This has become one of my new favorite video series from Google. The relationship between SEO and developer is critical. The moment in this video [23:00] where they discuss how devs can leverage SEOs to further support their own initiatives is so true. Later on, another great conversation about SEOs dropping their egos is equally as valuable. I’m looking forward to many more of these videos in 2022.
Want to know what members of Googles’s Search Central team enjoyed in 2021? You might not be surprised to see Core Web Vitals, Ecommerce, Search Console and so much more.
Like many years in the past, Google has gifted us plenty of updates during the past year. As Google continues to make an effort to become even more transparent we can probably expect many more updates in 2022 and beyond.
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Top SEO Resources From Last Week
Chris Green, chris-green.net
Welcome to 2022. What happened in 2021 is in the past and its time to focus on marching forward. Chris developed a SEO skills list that can help you identify where to prioritize your development time. Take the assessment and compare your summary graphs to mine below. You’ll notice lack of A/B testing crushed my reporting/analysis confidence score haha.
Aleyda Solis, Aleydasolis.com
Aleyda also writes a great SEO newsletter and she wrote up her experience growing to nearly 18K subscribers in just two years. The #SEOForLunch is nearly 5 years old and has 5K subscribers. Way to go, Aleyda, I’m taking notes!
Karolina Broniszewska, Onely.com
How confident in your understanding of the robots.txt file. If you have any doubts then this is your top read for the week. Karolina covers what the file is and the ins and outs of how to leverage it properly for your sites.
Mike Ginley, Mikeginley.com
Mike shows us how he conducts an interal link audit with a combination of Semrush and Screaming Frog. Using this data he further shows how he leverages internal links to further optimize the sites he works on. This short read is a great reminder of how important it is to get the “basics” correct before getting caught up in the “advance” work.
Mateusz Makosiewicz, Ahrefs.com
Content marketers - you didn’t think I forgot about you, did you? While this article is interesting in itself, my first thought was how you can leverage this data in various pitch decks. “73% of people admit to skimming blog posts, while 27% consume them thoroughly.” What else can you do with all these great data points?
You Made It To The Bottom. You’re AWESOME!
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Learn About The Guy Behind The #SEOForLunch
Nick LeRoy is a professional SEO Consultant specializing in technical SEO, content strategy, and website migrations.