Google Announced A New SEO Robots Tag!
Issue #265 of the SEOForLunch covers Google update on the "indexifembedded" tag, URL structure in addition to 2022+ areas of focus for the search giant.
Hi Lunch Buddies!
Did anyone else watch the NFL playoffs this weekend? Some of the best football I’ve ever watched. So many last-minute wins, impressive comebacks, and even a one-possession overtime victory. If only football could be like this all the time!
In addition to football, we had some family over to celebrate my wife’s birthday. Who can ever turn down a yummy cupcake?
Finally, the SEOForLunch was featured in the Product Hunt Daily Digest last week. A nice warm welcome to all the new subscribers. Happy to have you at the lunch table!
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Official Search Engine Updates
Google Announced New Robots Tag: “indexifembedded”
Google has now made it so that if your content is served through an iframe on a page that otherwise contains a noindex robots tag, the iframed content can be indexed. The snippet below shows you two options for implementing the new tag.
My first thought was who still uses iframes? This tag offers a lot of flexibility but I still can’t see a situation where an SEO wouldn’t advocate for any other option before utilizing an iframe. ¯\_(ツ)_/¯
What To Expect From Search Central in 2022?
Google’s John Mueller, Martin Splitt, and Gary Iles discuss content crawling and indexing including making it more efficient and avoiding carbon footprints on the environment. They even talk about the highly anticipated IndexNow and precations they are taking against users spamming it.
I always enjoy listening to these three talk on the podcast. It’s pretty obvious where SEOs annoy Googler’s and when even Google employees get confused from their own efforts to help the SEO industry. Looking forward to their updates in 2022+.
Do URL structure changes affect SEO?
John Mueller discusses why URL structure is so important to Google. He further explains how you can approach changing URLs with minimal/no impact.
For those who are earlier in their search career, this is a critical video to watch. If you or a client’s website will be going through any URL changes then the proper measures need to be taken. A great video to validate site migration strategy.
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Top SEO Resources From Last Week
IndexWatch 2021: The SEO Winners In Google’s US Search Results
Lily Ray, Sistrix.com
Are you curious as to what sites crushed it in 2021? Lily, utilizing Sistrix technology identified 250 domains with the strongest growth. One of my buddies oversaw the SEO strategy behind one of the top 60 sites on this list. Very cool!
Agile Iterations: How SEOs Can Play Nice With Developers
Adam Gent, TheSEOSprint.com
Annoy your developers and THEY will guarantee that you’ll never get your SEO changes pushed live. Learn how to work with developers and you’ll be amazed how quickly and efficiently your updates will move through the queue. Adam walks through 3 case studies that show how effectively working with your devs can be (by far) the biggest “SEO Hack” you can unlock in 2022+.
Link Building Tactics That Actually Work
Debbie Chew, Debbieychew.com
I know you guys love link-building posts. This one won’t fail to deliver. Debbie walks through 3 common tactics that are a waste of time/money and 6 that actually work. What tactic have you had the most success with?
8 Google Developer Resources that SEOs MUST Read
Andrew McDermott, IPullRank.com
Andrew calls out that good SEOs stay on top of industry resources. In addition to your favorite newsletter (thank you!) Andrew calls out 8 Google-specific sources that you should be reading anytime they publish. I can almost guarantee you’ll also be seeing it in the following week’s #SEOForLunch. :-)
How to Create High-Converting Content in 2022
Ross Hudgens, SiegeMedia.com
Traffic is good but conversions are what typically pay the bills. Ross walks us through several tactics that you can easily implement within your content to make your content marketing efforts work even harder for you in 2022+.
You Made It To The Bottom. You’re AWESOME!
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Learn About The Guy Behind The #SEOForLunch
Nick LeRoy is a professional SEO Consultant specializing in technical SEO, content strategy, and website migrations.
Nick is also the author of two SEO-focused newsletters: #SEOForLunch and The SEO Freelancer.
You can connect with Nick online through Twitter and LinkedIn.