Google Launches A Killer New API For SEOs
Issue #266 of the SEOForLunch newsletter covers the recently launched API as well as more conversation that supports bridging the relationships between SEOs and developers.
Hi Lunch Buddies!
Hello from sunny Mexico! My wife and I have taken an absurdly rare no-kids vacation. It’s been a great opportunity to disconnect (minus this newsletter - but you’re all worth it!) and get some R&R.
The beach is calling my name so let’s jump right into this week’s newsletter
-Nick
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Official Search Engine Updates
Article
Google Introduces The New Search Console URL Inspection API
What's Important:
Google has now made it available (at scale) to get the data that you would normally find from the inspect URL function within Google Search Console through its newest API offering.
Nick’s Take:
This is AMAZING. While taking the risk of sounding like a non appreciative brat, it’s really too bad that the API is limited to 2,000 queries per day. Hopefully, with additional time and finer tuning, we can get additional queries.
YouTube Video
Why Are SEOs and Devs From Different Planets?
What's Important:
Google’s Martin Split and Jenn Mathews (SEO Github) discuss how SEOs and Devs/Engineers continue to work together. What regularly causes issues and how can both better approach the working relationship to solve problems.
Nick’s Take:
This series continues to be my favorite. Relationships between SEO and devs/engineers are so important but continue to cause so much trouble. If you work with SEOs and or dev/engineers then you should prioritize watching this series.
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Top SEO Resources From Last Week
We Studied 81,000 Page Titles – Google Rewrote 61% Of Them
Cyrus Shepard, Zyppy.com
Have you noticed that the title tags you write are displaying differently in the search results? Yep - you can thank Google for this. As of right now, there is no way to override this. Cyrus was us through his solution (H1 tags) and provides a ton of great data to help you best optimize your site’s titles.
3 Train Wreck Link Schemes You Didn’t Even Know Had Hit You
Michael Cottam, michaelcottam.com
Last week you all enjoyed the link-building tactic post from Debbie. This week we double down with three-link schemes that many aren’t aware of. Many of us do whatever it takes to avoid bad links and knowing what (and how these links are built) is the very beginning of the process.
Google’s Broad Core Updates And The Difference Between Relevancy Adjustments, Intent Shifts, And Overall Site Quality Problems
Glenn Gabe, GSQI.com
Glenn explains that he is always talking to individuals about relevancy adjustments, intent shifts, and overall site quality issues when addressing potential reasons for why a site’s organic traffic is impacted (good or bad.) While this entire post is awesome, if you only have a few minutes, review the few charts for examples of performance drops that (typically) correspond with each focus area.
Why Domain Authority (Moz), Authority Score (Semrush) and Domain Rating (Ahrefs) can lead to wrong decisions
Johannes Beus, SIstrix.com
I love this post. It’s a gut punch to a lot of SEOs including myself. All the authority signals from third-party websites truly should be utilized as high-level and directional insights into a website’s authority. Those who are buying links or basing their larger SEO strategies over these metrics might struggle in the long run. Great read!
Best Google Sheets Formulas for SEO & Content Audits
Shelley Walsh, shellshockuk.com
A good SEO knows its way around a spreadsheet. Rarely does any single tool solve a need which then requires building up a master report via multiple exports utilizing concatenation, vlookup, and several other formulas. If you are a sheets nerd like me then you’ll love this post. I wasn’t aware of the SPLIT formula but I am excited to see how much time it will save me moving forward. Thanks, Shelley!
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Learn About The Guy Behind The #SEOForLunch
Nick LeRoy is a professional SEO Consultant specializing in technical SEO, content strategy, and website migrations.
Nick is also the author of two SEO-focused newsletters: #SEOForLunch and The SEO Freelancer.
You can connect with Nick online through Twitter and LinkedIn.