Google Launches A Killer New API For SEOs
Issue #266 of the SEOForLunch newsletter covers the recently launched API as well as more conversation that supports bridging the relationships between SEOs and developers.
Hi Lunch Buddies!
Hello from sunny Mexico! My wife and I have taken an absurdly rare no-kids vacation. It’s been a great opportunity to disconnect (minus this newsletter - but you’re all worth it!) and get some R&R.
The beach is calling my name so let’s jump right into this week’s newsletter
See How Search Engines Crawl Your Site In Real Time
You can now analyze your log files in real time directly in ContentKing!
The new Log File Analysis feature reimagines how you work with log file data, making it both easily accessible and readily available. You can see search engine activity across your entire site, including on any individual page, to know when search engines visit and how often.
Official Search Engine Updates
Google has now made it available (at scale) to get the data that you would normally find from the inspect URL function within Google Search Console through its newest API offering.
This is AMAZING. While taking the risk of sounding like a non appreciative brat, it’s really too bad that the API is limited to 2,000 queries per day. Hopefully, with additional time and finer tuning, we can get additional queries.
Google’s Martin Split and Jenn Mathews (SEO Github) discuss how SEOs and Devs/Engineers continue to work together. What regularly causes issues and how can both better approach the working relationship to solve problems.
This series continues to be my favorite. Relationships between SEO and devs/engineers are so important but continue to cause so much trouble. If you work with SEOs and or dev/engineers then you should prioritize watching this series.
Join The Fastest Growing SEO Community on Facebook
Come join the FREE SEO Jargon Facebook group, the place that demystifies the complex jargon-heavy nature of the SEO industry and well, just makes SEO make sense.
We share regular content with detailed breakdowns of what all of the SEO Jargon means, tips from experienced SEOs and agencies as well as community discussion and polls.
Join the group to stay up to date with the latest trends and improve your SEO skills and knowledge.
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Top SEO Resources From Last Week
Cyrus Shepard, Zyppy.com
Have you noticed that the title tags you write are displaying differently in the search results? Yep - you can thank Google for this. As of right now, there is no way to override this. Cyrus was us through his solution (H1 tags) and provides a ton of great data to help you best optimize your site’s titles.
Michael Cottam, michaelcottam.com
Last week you all enjoyed the link-building tactic post from Debbie. This week we double down with three-link schemes that many aren’t aware of. Many of us do whatever it takes to avoid bad links and knowing what (and how these links are built) is the very beginning of the process.
Google’s Broad Core Updates And The Difference Between Relevancy Adjustments, Intent Shifts, And Overall Site Quality Problems
Glenn Gabe, GSQI.com
Glenn explains that he is always talking to individuals about relevancy adjustments, intent shifts, and overall site quality issues when addressing potential reasons for why a site’s organic traffic is impacted (good or bad.) While this entire post is awesome, if you only have a few minutes, review the few charts for examples of performance drops that (typically) correspond with each focus area.
Why Domain Authority (Moz), Authority Score (Semrush) and Domain Rating (Ahrefs) can lead to wrong decisions
Johannes Beus, SIstrix.com
I love this post. It’s a gut punch to a lot of SEOs including myself. All the authority signals from third-party websites truly should be utilized as high-level and directional insights into a website’s authority. Those who are buying links or basing their larger SEO strategies over these metrics might struggle in the long run. Great read!
Shelley Walsh, shellshockuk.com
A good SEO knows its way around a spreadsheet. Rarely does any single tool solve a need which then requires building up a master report via multiple exports utilizing concatenation, vlookup, and several other formulas. If you are a sheets nerd like me then you’ll love this post. I wasn’t aware of the SPLIT formula but I am excited to see how much time it will save me moving forward. Thanks, Shelley!
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Nick LeRoy is a professional SEO Consultant specializing in technical SEO, content strategy, and website migrations.