Google on GMB policies, honest mistakes and AI powered search results
In issue #267 of the SEOForLunch we discuss Google's maps policies, making "honest" SEO mistakes, how AI plays a role in search and creating an ideal search engine.
Hi Lunch Buddies!
I’m super excited to announce that the #SEOForLunch newsletter has officially gone over the 5,000 subscriber mark! Talk about a great welcome home from vacation gift.
I’m thankful for all of you who take time out of your busy Tuesdays to have lunch with me. We’ve gone from one dorky SEO kid sitting in the corner to rocking the entire cafeteria. Way to go us!
I have lofty goals to hit 10,000 subscribers by the end of the year. Want to help? You can support this newsletter by tweeting out this link which will share this newsletter with your followers. LinkedIn, Facebook, and word-of-mouth sharing are also greatly appreciated. Thank you in advance!
We Help SEO Experts Find Happy Careers!
Are you looking (or open) to a new SEO job?
How can we help you find the right role?
Reach out today, and we’ll help get your next role rolling!
Official Search Engine Updates
Every wonder how Google goes about creating and enforcing maps listing policies - specifically reviews? Google’s Ian Leader covers this on the Google blog. Prefer video? They also posted on this topic on their YouTube channel.
The industry hasn’t been happy with Google’s efforts to enforce map SPAM for years. While this post is great for transparency, many believe Google has a long way to go to fix the root of the issue.
John Mueller answers a users question about honest mistakes that go against Google’s webmaster guidelines. The short answer is nothing BUT in extreme situations can still lead to a manual spam action.
As John states, users should claim and monitor their Google Search Console account. Whether you
got caught or legitimately made a mistake, this is the location where you will see manual action details brought to your website. The next step depends on the type of action you received.
Panu Nayak, Google Fellow and VP of Search wrote a great article detailing how Google uses AI to power its search results. This includes popular systems such as “RankBrain”, “BERT”, and “MUM”.
I highly recommend that you all take a moment to review this article. While each of these AI topics have been covered in individual posts, this one explains how all Google AI integrations “play nice” with one another. It also explains the intent of content and how results may be prioritized over another in G’s search results.
John Mueller and fellow teammates Martin Splitt + Gary Illyes discuss what it takes to build a good websites for a hypothetical search engine,
Avoid content stuffing and gibberish content. Check. Coding a site in easy to render code that is fast and a great experience for users. Check. OK, but what about robots.txt directives or even noindex tags? What about more direct spam attempts? So much to discuss…
Sitebulb is your SEO auditing sidekick
Sitebulb is a purpose-built SEO auditing tool that acts as your website auditing sidekick - built to help you with interpretation, explanation, and prioritization of issues:
Issues and opportunities are automatically identified and prioritized, saving you time digging through spreadsheets and focusing your attention on the things that matter.
In-depth explanations accompany every single issue, so you understand exactly what the data means.
Client-friendly explanations, intuitive visualizations, and customizable exports help you create impactful reports.
If you'd like to give Sitebulb a try for free, you can get a special, extended, 60-day trial license with 'SEOForLunch'. Just go to: Sitebulb.com/SEOForLunch
Top SEO Resources From Last Week
Steve Toth, SEONotebook.com
Steve writes a very complimentary newsletter to the #SEOForLunch where he offers tips they he either has used or actively uses with his SEO clients. This tip on autosuggest is a great strategy that I also utilize for my clients. Definitely check it out.
Lily Ray, AmsiveDigital.com
With Amazon, “free” Google paid product listings and even COVID-19, how will eCommerce websites SEO efforts be impacted? This is a great post (all of Lily’s stuff is fire) that touches on these topics and even how the product review update may challenge many eCommerce owners in 22’+.
Bill Slawski, SearchEngineJournal.com
Bill Slawksi, well known for breaking down complex Google patents walks us through how Google might use entities to interpret search queries.
Gosia Poddębniak, Onely.com
The larger a website, the harder it is to QA and ensure its all working the way its suppose to. The first step of ranking in Google is to get the content successfully indexed. The new Google URL inspection API will help a lot but it still has its limitations. This guide is a must read IMO.
Aleyda Solis, SearchEngineLand.com
Google recently announced its URL inspection API integration. What if you don’t know how to leverage an API? No worries! Aleyda lists several free (and paid) tools that have already integrated the API into their tools — including our sponsor SiteBulb!
You Made It To The Bottom. You’re AWESOME!
Thank you for reading this week's issue of the #SEOForLunch. If you know anyone who may also enjoy this newsletter please consider sending them to the signup page. https://nickleroy.com/newsletter
Learn About The Guy Behind The #SEOForLunch
Nick LeRoy is a professional SEO Consultant specializing in technical SEO, content strategy, and website migrations.