Should We Be Encouraging Devs To Learn SEO?
In the #268 issue of the SEOForLunch we discuss the relationships between SEOs and Developers. We also highlight THREE great link building posts this week.
Hi Lunch Buddies!
I hope you all enjoyed your weekend. It was definitely Super Bowl Sunday here in the LeRoy household. While sadly, the Vikings weren’t playing, we didn’t let it hold us back from having a good time. For game day food, I smoked up a pork shoulder (pulled pork sandwiches), and then we made a chili cheese Velveeta dip and a plethora of chips and snack items.
Hit REPLY and let me know what you did/ate for the big game!
Let’s jump into this week’s issue.
P.S. If you're looking to up your SEO game, check out my buddy Steve Toth's seonotebook.com where he emails one piece of actionable SEO strategy every Tuesday to over 10,000 subscribers.
Keep track of all robots.txt changes in real time
One wrong character in your robots.txt can prevent search engines from accessing your site.
ContentKing’s expanded robots.txt monitoring now makes it easier to navigate, view, and analyze your site’s most important file. See every version of your robots.txt with details on what changed, get snapshots of HTTP headers, and know when your robots.txt is visited by search engines — all in real time.
Official Search Engine Updates
Developers need to build resources and SEOs need to help them get discovered. With that said, why would developers want to learn SEO? Google’s Martin Splitt and Monica Lent discuss how “build it and customers will come” simply isn’t true.
In one of my favorite Google series, Martin and the team continue to break down the barriers between developers and SEOs. This video shows how developers who typically work with facts (code) can join the complex and uncertain world of SEO.
Google announced on 2/9 that all GSC messages have been migrated to the new interface. You can find more details about messages here in Google’s official docs.
This is not a huge update. However, I suspect some people might be alarmed by the number of messages they are seeing in the new Google Search Console interface.
Use SEOTesting.com to grow search traffic through testing & experimentation
Get easier access to valuable Google Search Console data. Run SEO tests to see what works. Keep a changelog on your site.
Run time-based SEO tests
SEO split tests
Content quality report
Easily find click-through rate improvement opportunities
Create content groups to track organic performance across pages
Annotate Search Console data, and create a changelog on site/page changes
Top SEO Resources From Last Week
Barry Adams, SEOForGoogleNews.com
Own or work on a publishing site? This post covers everything you need to know about URLs. If you’re a seasoned “pro” you will still want to check out the “Article URLs” section as Barry covers a lot of tips that some of the most experienced SEOs still get wrong.
Josh Pitzalis, Katlinks.io
Raise your hand if you have a goal to obtain X amount of links this week/month/year. Josh walks us through his approach to date to help hit this number. Hint, his original approach didn’t work very well but his new approach is something we can all do!
Tom Critchlow, SEOMBA.com
At this point, you’ve probably assumed I ate way too much of that cheese dip I called out at the top of this newsletter to even question this. The answer is definitely yes*. However, Tom explains in this very well-written post that it’s not as simple as “is it worth it?” SEO is a VERY high friction channel that takes buy-in on multiple levels to see success. This is everyone’s “must read” post of the week.
David Farkas, TheUpperRankings.com
Link building is hard. Sometimes you need to take a step back and cover the basics of “why” we need links. David not only covers the basics but goes into several proven strategies that his team uses over at UpperRanks.
Dixon Jones, DixonJones.com
I know how much you all love link building content so this week we get THREE posts. Dixon shares how we went from nearly retired to grinding to acquire links for a brand new website. Check out what Dixon refers to as “Alliance linking” and the backstory behind specific links he acquired with this tactic.
You Made It To The Bottom. You’re AWESOME!
Thank you for reading this week's issue of the #SEOForLunch. If you know anyone who may also enjoy this newsletter please consider sending them to the signup page. https://nickleroy.com/newsletter
Learn About The Guy Behind The #SEOForLunch
Nick LeRoy is a professional SEO Consultant specializing in technical SEO, content strategy, and website migrations.