Google Announces Desktop Page Experience Update
In issue 270 of the #SEOForLunch we cover two updates from Google including desktop page experience as well as the importance of server location for SEO performance.
Hi Lunch Buddies!
What a week. The Russia/Ukraine situation is horrible. One of my sponsors has graciously donated their ad space to provide direction for anyone able/willing to donate to a good cause. Please scroll down for more details.
Two quick notes before we jump into this week’s issue of the #SEOForLunch.
Below is a picture of a T-shirt from my kid’s elementary school “read-a-thon.” While I have ZERO expectations for local parents to sign up, if you did, welcome to the lunch table. Loved being a sponsor this year!
ContentKing joins Conductor to Help Marketers Drive Digital Growth
Big news in the SEO industry: ContentKing has been acquired by Conductor, the leading enterprise Organic Marketing platform. The announcement highlights the importance of technical SEO in an ever-changing and increasingly complex search landscape and is a transformative moment for the industry.
Official Search Engine Updates
Google’s John Mueller discusses the impact of doing a migration between servers that are located on the other side of the world. John explains that crawling may slow down (as to not overwhelm the server) how Google crawls but it will ramp up in time.
John further discusses the benefits of CDNs and how this makes having servers in one specific location a moot point. As always, server logs are your friends, and if/when you do a migration, try to keep variables (changes) to a minimum so you can better troubleshoot in an event of a larger issue occurring.
Jeffrey Jose, product manager at Google recently (2/22) updated the page experience documentation to mention that the desktop rollout is currently in progress.
Google announced in advance that this was targeted for February of this year so hopefully this doesn’t take anyone by surprise. If you haven’t already, make sure you review the updated page experience reports in your GSC account. Most (regardless of score) aren’t seeing too significant of an update.
Help Support The People Of Ukraine
Scheduled ad replaced by the advertiser (SEO Jargon/Trevor Stolber) to help support the people of Ukraine. Please help and consider donating yourself.
Top SEO Resources From Last Week
Jake Sheridan, Ahrefs.com
I’ve only recently started following Jake on Twitter but he’s full of great insights. It’s no surprise his recent post on Ahrefs is also 🔥. If you aren’t familiar with the concept of topic clusters (maybe you heard of “hub/spoke”?) this is a great post for you to get caught up.
Maria White, SearchEngineLand.com
If you subscribe to this newsletter then it’s very likely that you are familiar with Google Analytics, Tag Manager, Search Console, Adwords… and on and on and on. What you do with all this information can be the difference between an OK and a great SEO program.
Rida Abidi, Searchpilot.com
Who doesn’t love a good SEO test? In this example, the test includes a base (static) price vs a dynamic (real-time) price. The “winner” of this test might just shock you!
Brian Moseley, SEMRush.com
Doubling down on SEO title tag tests, Brian walks us through a test he ran with (and without) title casing. I was certain going into this post that the test would come back as inconclusive. It’s amazing how many small variables we can test with significant results.
Editorial Team, Prerender.io
I don’t often include “listicle” type content in this article. However, this post includes many of the tools that I personally use for my auditing efforts so I thought you all might appreciate it as well.
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Learn About The Guy Behind The #SEOForLunch
Nick LeRoy is a professional SEO Consultant specializing in technical SEO, content strategy, and website migrations.