Are You Prepared To Adopt GA4?
In issue 273 of the #SEOForLunch we discuss the news of Google deprecating Universal Analytics and how this might cause trouble for digital marketers.
Hi Lunch Buddies!
It’s been a busy week so far as I’m still making up for taking both Thursday and Friday off last week. What did I do? I drove two hours north to Two Harbors Minnesota to get one last snowmobile trip in. While the trails were far from perfect, we were still able to get about 350 miles of riding in. Will I be putting in a few extra hours this week? Yes. Was it absolutely worth it, YES!
Let’s jump into this week’s #SEOForLunch
Wix launches technical SEO app with Deepcrawl
This customized integration enables Wix users to monitor their website health and improve their organic performance directly from their dashboards. Deepcrawl’s advanced technology has been adapted specifically for Wix users on this app.
How it works:
Identifies important changes that might impact their ability to appear in search results
Performs automatic weekly crawls on users’ sites
Gives a full breakdown of status code errors and broken links
Provides a list of title tags that are not properly optimized
Tracks down thin and duplicate content
Official Search Engine Updates
Barry Schwartz caught a response from Google’s John Mueller on Twitter regarding redirects being removed after 3 months. John further elaborates that redirects should be kept in place for “at least a year”.
A lot of SEOs have changed their stance on redirects needing to stay in place forever. Not me. The tech debt is low and the risk simply isn’t worth it. What do you think?
Google’s Director of Product Management, Russell Ketchum, announced that Google plans to sunset Universal Analytics next year. Officially, UA properties will stop registering new hits as of July 1, 2023.
First off, I realize this isn’t SEO news directly. However, since we all rely on analytics to measure our SEO efforts I found it a good exception to the rule. Note that the post states that legacy UA data will only be available for ~6 months after July 1st. In doing further research, it sounds like you can export your data but no solution yet exists to upload it into GA4.
Second off, July 1st is my birthday. Not a good bday gift, Google. Bad Google! :)
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Top SEO Resources From Last Week
Adam Gent, theseosprint.com
Everything in this post is worth your time. If the knowledge share isn’t enough then you’ll probably be nodding your head (as did I) when you see the perfectly crafted images that go hand in hand with trying to get SEOs and devs to “play nice.”
Tom Critchlow, seomba.substack.com
As many of you know, I also write The SEO Freelancer newsletter. I’m very often referring freelancers to Tom’s newsletter. All of his content is valuable whether you are in-house, agency or freelance. This particular post is just one example of how a consultant can truly make themselves stand out from a crowd of other digital marketers.
Olaf Kopp, SearchEngineLand.com
Many in the industry debate whether E-A-T is measurable and a ranking factor in its own. While Olaf acknowledges this, he also does a great job of outlining various components that if an “E-A-T score” did exist, these would very likely play a large role.
Jessie Willms, wtfseo.substack.com
Who’s ready to talk about links? Jessie and Shelby outline the importance of internal links while further explaining the value of backlinks in their entirety. Furthermore, they tackle topical authority and how links also play a critical role.
You Made It To The Bottom. You’re AWESOME!
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Learn About The Guy Behind The #SEOForLunch
Nick LeRoy is a professional SEO Consultant specializing in technical SEO, content strategy, and website migrations.