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Issue 277 of the #SEOForLunch covers a new Google video series, GA4 updates and 5 top rated articles from the SEO industries brightest.
Hi Lunch Buddies!
Happy Easter everyone. I hope each of you was able to take a little little time to yourself and even enjoy a nice dinner! That’s exactly what I did.
Before we jump into this week’s #SEOForLunch I wanted to link out to a fun interview I did with Skye Sonnega from Uproer. We discussed my entry into the SEO world 10+ years ago, my current freelance SEO career and what I would do if I magically woke up to a 10 million dollar windfall. It was a fun interview - give it a quick read.
Wix automatically creates Local Business Schema Markup
Wix optimizes your website for local searches by automatically creating a Local Business Markup—enabling Google to accurately return your site in local searches.
After adding your business name and location to your account, Wix automatically generates and adds a schema markup, to your homepage. Test your markup, customize your JSON-LD, and even opt out as required, directly from the Wix CMS.
The server-side rendered LocalBusiness schema markup includes the business name, URL, logo, and address. Modify Wix’s built-in presets with custom markups, and use variables to simultaneously add or edit multiple structured data markups on similar pages.
Official Search Engine Updates
Barry Schwartz received a note informing him of a new notice from Google Search Console alerting site owners who are not in compliance with Google’s intrusive interstitial requirements.
After years of what felt like no action for an update that was suppose to provide a (potental) negative impact for non-compliance has resulted in a notice within GSC. As Barry states, the notice reads “Improve your page experience by removing intrusive interstitials from domain.com.” The exact impact to performance is still unknown.
Google’s Alan Kent responded to a Barry Schwartz tweet asking if the March Product Update has completed its roll out. Alan has confirmed the answer is YES.
Barry was on fire this past week with the insights and details into Google updates. Per Alan’s response, it sounds like no official announcement was planned but he was indeed kind enough to confirm the rollout is complete. The Product Update started its release back on March 23rd and was told it would be a multi-week rollout.
Google’s Alan Kent, announces a new video series for ecommerce site owners and technical areas that your team should address.
This video is only an introduction to the new video series. Alan specifically states that he won’t be covering specific platforms but plans on helping ecommerce site owners tackle common technical issues that may impact their ability to display in Google’s search.
Barry Schwartz covers a new tool provided by Google to further help transitioning from the old Universal Analytics to the new Google Analytics 4. GA4 will be officially replacing UA in July of 2023.
A lot of people have voiced displeasure in Google forcing site owners to upgrade to GA4. However, tools that help migrate from old to new will definitely make this easier. Why is this relevant to an SEO newsletter? If you don’t migrate your analytics to GA4 soon, you’ll risk not having critical year over year data available when Google officially sunsets UA next July.
Take the confusion out of technical SEO
Technical SEO is complicated, and only getting more complex. Actually understanding what crawl data means can take a lot of time and know-how.
Try Sitebulb for your next website audit, which provides in-depth explanations for every single issue, so you understand exactly what the data means and how to fix specific issues.
If you'd like to give Sitebulb a try for free, you can get a special, extended, 60 day trial license with #SEOForLunch. Just go to: Sitebulb.com/SEOForLunch/
Top SEO Resources From Last Week
Sam Underwood, Ahrefs.com
Log file analysis ranks near the top of tasks that intimidate most SEOs. Many of these individuals don’t realize the amount of valuable data that they can unlock. Sam’s guide gives anyone who’s been putting this off a fantastic resource. This is my top resource of the week for everyone to read.
Miriam Ellis, Moz.com
I missed this blog post when publishing last weeks newsletter but I felt it was still very much worthwhile to include it now. If you are like me and live under a rock when it comes to local SEO updates its posts like this that help me quickly get caught up with all the recent updates and focus areas.
Kevin Indig, Kevin-indig.com
The other week, Google discussed AI content and how they consider it against their terms of service (TOS). What was likely an effort to thwart spammers piqued the mind of Kevin Indig. Kevin’s post talks about GPT-3/OpenAI and how AI may be the future of the internet. What do you think?
Samuel Schmitt, Thruuu.com
Samuel covers in detail one of my favorite content optimization tactic for the past 6 months. For two of my clients, nearly every single piece of blog content now contains an FAQ section and it undoubtedly increases both impressions and clicks to the post.
Sodiq Ajala, Sodiqajala.me
Want to be inspired by a great story of someone grinding hard and taking advantage of a great opportunity given to them? Sodiq walks us though how he started his SEO journey and how his is progressing in his career thanks to the Freelance Coalition For Developing Countries (FCDC).
You Made It To The Bottom. You’re AWESOME!
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Learn About The Guy Behind The #SEOForLunch
Nick LeRoy is a professional SEO Consultant specializing in technical SEO, content strategy, and website migrations.