#SEOForLunch - A Big Announcement!
Issue number 279 of the #SEOForLunch includes a big personal update from Nick and a big safety announcement directly from Google.
Hi Lunch Buddies!
I’m VERY excited to share publically my newest venture. I have officially joined SEOjobs.com as its co-owner. I published the announcement yesterday on my personal blog where you can read the official details.
My partner, Peter Askew and I see a significant opportunity to build and operate a niche job board exclusive to the SEO industry. Free to all looking for a new job and job listings for those looking to hire range from FREE to the platinum $49 option.
Any reader who submits a free job listing this week and includes “SEOFORLUNCH” in the “Reference Code” box will be upgraded to the Silver job listing for free ($29 value) - Check out SEOjobs.com
In addition to the website itself, the weekly #SEOForLunch newsletter will now include a top job listings feature. Scroll down and check out this week’s newest job postings.
Use SEOTesting.com to grow search traffic through testing & experimentation
Get easier access to valuable Google Search Console data. Run SEO tests to see what works. Keep a changelog on your site.
Run time-based SEO tests
SEO split tests
Content quality report
Easily find click-through rate improvement opportunities
Create content groups to track organic performance across pages
Annotate Search Console data, and create a changelog on site/page changes
Official Search Engine Updates
One of the biggest threats to the internet is personally identifiable information that becomes easily accessible. Google’s Global Policy Lead for Search, Michelle Chang explains new options that are now available to remove PII from search.
Google is now allowing people to remove information such as phone numbers, email addresses and even physical addresses. This doesn’t however remove it from the internet but removing it from Google does indeed make it much more difficult to find. removal requests can be filed here
Bing’s Principle Program Manager, Fabrice Canel published a post last week announcing that bingbot will be transitioning new user-agents for its bingbot.
This very likely won’t have an impact on your website. However, if by chance you whitelist user-agents/IPs instead of the traditional blacklist approach, you may want to watch your server logs closely and make any corresponding changes.
Barry Schwartz reported last week that multiple sources confirming that Google’s Search Console URL parameter tool is now erroring out.
Google announced last month that it would be deprecating the tool and they have made good on this promise. The old GSC parameter tool is officially offline.
Overwhelmed by website audit data?
SEO audits generate a ton of data, so where do you start? How do you know which areas to focus on first?
If these frustrations sound familiar, try Sitebulb for your next website audit.
Issues and opportunities are automatically identified and prioritized, saving you time digging through spreadsheets and focusing your attention on the things that matter.
If you'd like to give Sitebulb a try for free, you can get a special, extended, 60 day trial license with #SEOForLunch. Just go to: Sitebulb.com/SEOForLunch/
Job Hunting? Check These 5 New SEO Job Listings
Are you looking to get additional exposure for your open SEO position? Check out SEOjobs.com owned & operated by #SEOForLunch’s Nick LeRoy & Peter Askew
Top SEO Resources From Last Week
Chris Long, SearchEngineLand.com
The Wayback Machine is a very underutilized tool. Popular amongst people registering expired domains but the tool has many other values. Chris does a great job walking you through 5 tactics to use within your existing SEO strategies.
Adam Gent, TheSEOSprint.com
Adam interviewed 15 in-house SEOs to better understand how they work with development teams to push forward in their SEO initiatives. Whether your in-house, agency or freelance, this post is valuable for everyone to read.
Patrick Stox, Ahrefs.com
Does anyone else read this headline and simply sulk knowing that you and your clients work so hard to acquire your links? Unfortunately, this is the SEO life. While I hope nobody is counting individual links if you wondered why the numbers fluctuate so much this is a great article for you to read.
Jonas Sickler, SearchEngineWatch.com
SEO isn’t difficult. Most will disagree with me but this article does a good job of explaining why we are sometimes our own worst enemies. We lack trust, have confirmation bias, and my personal favorite guilty pleasure - imposture syndrome. :(
Koray Tugberk Gubur, SearchEngineJournal.com
Do you own, operate or optimize a news website? Koray has your post of the week. This is a pretty darn advanced SEO tactic involving Python but for those who aren’t shy of a challenge, I highly recommend you read and even execute this awesome analysis… then teach me how to do this. So jealous of those with Python skillz!
You Made It To The Bottom. You’re AWESOME!
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Learn About The Guy Behind The #SEOForLunch
Nick LeRoy is a professional SEO Consultant specializing in technical SEO, content strategy, and website migrations.