Google I/O SEO Updates + Bing Spam Update
In issue 281 of the #SEOForLunch we cover several official Google + Bing search updates as well as the top articles written over the past week.
Hi Lunch Buddies!
I hope everyone had a fantastic weekend. The weather here in Minnesota couldn’t have been any better, 75 and sunny! In addition to the great weather, it also happened to be the annual fishing opener. I was lucky enough to get out on the water for a few hours and caught myself a few fishies.
Quite a few updates this week so let’s jump right into this week’s #SEOForLunch
P.S. I received a few notes saying this email is going to folks’ spam boxes. Would you do me a favor and click “not spam” before you close out today’s email? Thank you!
Live webinar event: Use Google Search Console to optimize your site’s performance
Join our live broadcast from the Wix offices as Google Search advocate Daniel Waisberg gives insights into how to use Google Search Console to identify and fix issues—helping you to optimize your website for success in Google Search. He will also discuss how to leverage Google Trends to better understand traffic patterns and benchmark your data against industry trends.
In this webinar, we’ll cover:
Insights into content optimization.
Handling critical errors on your website.
Leveraging traffic patterns for better organic performance.
Official Search Engine Updates
Fabrice Canel, Principal Program Manager for Bing announced last Friday that the search engine has deprecated the anonymous sitemap submission feature due to the misuse by spammers.
While Fabrice didn’t go into detail about how spammers were utilizing the sitemap he did further push for the use of Bing’s Webmaster Tools and the new IndexNow protocol.
Barry Schwartz recaps the pertinent SEO sessions from Google’s recent Google I/O event. The session video is available in this article but one of the biggest takeaways is that video indexing reporting will be coming to Google Search Console soon!
The video indexing report is a great announcement as Google Search Console becomes a clear “must need” tool for all SEOs. The rest of the updates (as Barry calls out) have been previously discussed but serves as a great reminder as so much has been announced/released in the past few months.
Jen Fitzpatrick of Google wrote a post discussing the process Google takes to continue to make its search engine safe for everyone to use - including your various Google accounts.
This is less “search” related but since most SEOs are very reliant on Google’s toolset its always good to be aware of the security measures the company is taking to keep everything as safe as possible.
Senior VP of Google Prabhakar Raghavan wrote a quick article discussing advancements in Google search — specificically “Multisearch”. Users can now use multisearch to find details around local businesses.
Google continues to make every effort to be a 24/7 solution to nearly anything and everything its users want. No longer does searching require sitting at your desktop but now using your smartphones you can access information/data about pretty much anything you need these days.
Take the confusion out of technical SEO
Technical SEO is complicated, and only getting more complex. Actually understanding what crawl data means can take a lot of time and know-how.
Try Sitebulb for your next website audit, which provides in-depth explanations for every single issue, so you understand exactly what the data means and how to fix specific issues.
If you'd like to give Sitebulb a try for free, you can get a special, extended, 60 day trial license with #SEOForLunch. Just go to: Sitebulb.com/SEOForLunch/
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Top SEO Resources From Last Week
Olaf Kopp, SearchEngineLand.com
I’m not going to lie. I had to read this article twice. It has so much good information that I kept taking breaks to think about how various sections pertained to my existing SEO projects. If you aren’t yet familiar with the concept of entities and how Expertise, Authority and Trust (E-A-T) play a role in Google’s search results — this is your top read for the week.
Philip Petrescu, Advancedwebranking.com
Does web page performance matter for rankings? Is there a correlation between Core Web Vital metrics and first page Google rankings? Philip and the AWR team analyzed over 3 million URLs to answer these exact questions. The answers to these questions might suprirse you.
Dixon Jones, Majestic.com
There are only a few authorities (IMO) when it comes to link building. Dixon Jones is one of them. So when I saw this post get published, I naturally dropped what I was doing to gobble it up. Dixon discusses how you can/should leverage your expertise within your link-building efforts. Many of these might have you screaming “duh” while others will have you scratching your head wondering why you didn’t act on it sooner.
Tory Gray, Thegray.company
SEO is a great marketing channel for most but there are still a lot of companies - namely startups who may be better off using their budgets in quick-acting marketing efforts. This is a great article explaining why SEO may not be the best option for some companies (for now).
Semrush editorial team, Semrush
I don’t typically promote blog posts that further promote that company’s product. However, SERP volatility is a real thing and Semrush is one of a few notable companies that regularly track and alert users to substantial changes. This article gives you a good overview of SERP volatility and how you should be tracking it for your (and your competitor’s) web properties.
You Made It To The Bottom. You’re AWESOME!
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Learn About The Guy Behind The #SEOForLunch
Nick LeRoy is a professional SEO Consultant specializing in technical SEO, content strategy, and website migrations.