Holy Google Core Update, Batman!
In issue 283 of the #SEOForLunch we discuss the Google core update that is currently in process of being rolled out. It's been 6 months since we've seen a core update release.
Hi Lunch Buddies!
Happy belated Memorial Day to everyone. A special shout out to everyone who has or is currently serving their country. You allow the rest of us to have the freedom that we enjoy each and every day.
One of the many freedoms I have enjoyed is a successful freelance SEO career. Last week, I was able to share an update to my freelance story on BusinessInsider.com.
Wix helps you manage your links with auto redirect
When you update your URLs, Wix will automatically redirect visitors from the old URL—preventing 404 errors and protecting your SEO rankings.
The auto redirect function stems from the Wix Redirect Manager, which gives you further control over your site’s 301 redirects. The Wix Redirect Manager helps you to:
Set-up individual 301 redirects
Bulk-upload up to 500 redirects in one go
Create group redirects for URLs sharing the same path
In addition, Wix Redirect Manager catches redirect loops and prevents URL formatting errors from being implemented on your site.
Official Search Engine Updates
Google Public Liaison for Search, Danny Sullivan announced via Twitter (and this blog post) that a new “Core Update” is in the process of being released. The blog post goes into further detail explaining that the release will take roughly 1-2 weeks.
It’s been six months since Google announced a core algorithm update. These updates typically have a larger impact across various industries and search queries. Barry Schwartz has a post outlining early impacts throughout the industry. We’ll undoubtedly see follow-up posts in the industry correlating some of the biggest “winners/losers” from this update.
Google’s John Mueller publishes another episode of his #AskGooglebot. This time he discusses why Google’s Search Console graphs fluctuate over time.
This is a great video for everyone to watch. Despite not changing a line of code a website may still see a change in various reports. What was also interesting is John further verifying that things like the data center in which Google is crawling from as well as social media (referencing a URL on your site) having an impact on Google’s crawling of your site.
Case Study: How Sitebulb helped PeerSpot to plan their website migration and fuel explosive growth
Website migrations carry with them a level of risk that you rarely otherwise experience when doing SEO.
Read how one company used their migration as an opportunity for growth, and how Sitebulb helped them do this.
The PeerSpot migration resulted in explosive and continued growth, with over a 50% increase in visibility and a rankings increase of over 100,000 new keywords.
If you'd like to give Sitebulb a try for free, you can get a special, extended, 60-day trial license with #SEOForLunch. Just go to: Sitebulb.com/SEOForLunch/
Job Hunting? Check These 5 New SEO Job Listings
Are you looking to get additional exposure for your open SEO position? Check out SEOjobs.com owned & operated by #SEOForLunch’s Nick LeRoy & Peter Askew
Top SEO Resources From Last Week
Cyrus Shepard, Zyppy.com
I’ve always looked up to Cyrus since joining the SEO industry 10+ years ago. All of his content is great and this post is no different. I’ve been a loud proponent of internal links and Cyrus acknowledged this in his Moz video back in January. However, nothing is more validating than this extensive article that further shows a correlation between optimized internal links and organic performance.
Tory Gray, TheGray.Company
A few weeks I included part one in the newsletter so it only makes sense to follow up with part II. Eli Schwartz and I have spent time discussing how a good SEO consultant/agency will raise their hand when SEO isn’t a good fit — especially for startups. This two-part post by Tory does a great job of summarizing our discussion but from the startup’s perspective. This is a great read for everyone.
Aleyda Solis, SearchEngineLand.com
If there is one SEO consultant we should all aspire to be like it would be Aleyda. She’s constantly pushing herself with new projects and leveling up deliverables. This post that she recently wrote covers the importance of killer SEO reporting. With the economy being in a risky position now is the time to really double down on measuring (and communicating) the return on investment that you are providing from your SEO services. Short on time? Scroll to point #3 of her article and read it 3 times.
Lee Foot, SearchEngineJournal.com
If you’ve ever worked on an eCommerce brand then you know the value of creating category pages. The strategy is simple but the time to identify the appropriate categories and determine if you have enough product to support each category isn’t as easy. Lee walks us through a script he wrote that makes this process MUCH easier. The best part is that you don’t need to know how to code and he gives you step-by-step directions on how to execute everything.
Emily Swinscoe, Hallaminternet.com
Optimizing for local city/locations is a very common SEO strategy for small business owners. If this is you (or your client) then this is a great “101” for reviewing the types of optimizations you should be putting in place. Even if you aren’t new to these tactics, it’s a great refresher on the off chance you might have forgotten something.
You Made It To The Bottom. You’re AWESOME!
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Learn About The Guy Behind The #SEOForLunch
Nick LeRoy is a freelance SEO Consultant specializing in SEO services for enterprise-level businesses. You can read more about his approach to SEO and his services here.