Google: May '22 Core Update Is Complete
In issue 285 of the #SEOForLunch we discuss Google's announcement regarding the May core update and how some SEOs don't believe its truly complete yet.
Hi Lunch Buddies!
Hello everyone! Five states, 2200+ miles, and one horse ride later and I’m officially back home. While our adventure to Yellowstone National Park was a blast, I don’t think we’re going to make long car trips a habit in this family. Kudos to all of the folks who can crush 8+ hour driving days.
Did I mention that I rode a horse? Fast cars, motorcycles, ATVs, and snowmobiles are no problem but a HORSE!? Until you’ve been forced to ford a 4 ft deep river and ride up (and down!) a mountain you’ve never experienced horsepower. It was a scary amazing experience.
Below for everyone’s enjoyment is a picture of a beautiful stallion… also a horse named “Sage Brush” too! :-)
-Nick
The power of keyword intent for organic success: A Wix live webinar
[sponsor]
Finding organic opportunities that really drive growth is becoming increasingly about targeting the right audience, with the right content, at the right time. Knowing how Google understands the intent of a query is crucial to this process—targeting a topic or keyword without understanding keyword intent can expend valuable resources for little to no gain.
Wix’s live webinar with Marcus Tober, Head of Enterprise at Semrush will cover how to align keyword intent with where your customers are in their journey. Sharpening the keywords you use at each stage to attract the right audience and drive more organic traffic.
Official Search Engine Updates
Tweet
Google announces that the May “Core Update” is fully rolled out
What's Important:
The Google Search Central Twitter account sent out a note on June 9th that “The May 2022 core update rollout is now complete.”
Nick’s Take:
The tweet speaks for itself. However, many are reporting that sites that were previously impacted (assumed from this update) are now going through a reversal. Is it possible that Google is already fine-tuning the update? It’s likely too early to tell just yet. The SEO life is nothing but a constant rollercoaster of fun!
Article
Report: Google Maps reviews are missing (AGAIN!)
What's Important:
Barry Schwartz gathered multiple reports from industry folks showing that local/maps reviews are once again missing. Some believe this is an error while others believe this is an intentional move by Google.
Nick’s Take:
At this point, Google has not confirmed whether this is indeed a bug or an intended result of any efforts from their end. If you are experiencing reviews going missing then I encourage you to share your findings via the existing thread on the Local Search Forums.
How Sitebulb helped PeerSpot to plan their website migration fuel explosive growth
[sponsor]
Website migrations carry with them a level of risk that you rarely otherwise experience when doing SEO.
Read how one company used their migration as an opportunity for growth, and how Sitebulb helped them do this.
The PeerSpot migration resulted in explosive and continued growth, with over a 50% increase in visibility and a rankings increase of over 100,000 new keywords.
If you'd like to give Sitebulb a try for free, you can get a special, extended, 60 day trial license with #SEOForLunch. Just go to: Sitebulb.com/SEOForLunch/
Job Hunting? Check These 5 New SEO Job Listings
🕵️♀️ SEO Team Lead ~ Juris Digital ~ $70K-$90K ~ Remote
📈 Sr Search Strategist (SEO/SEM) ~ General Mills ~ Remote
🐼 SEO Manager ~ Sandow design ~ $95-$105K ~ Remote
📊 Senior SEO Manager ~ Simplicity ~ $100K-$107K ~ Remote
🐧 SEO Specialist ~ CJ Pony Parts ~ $33K-$46K ~ PA, NV, TX, or VA
Are you looking to get additional exposure for your open SEO position? Check out SEOjobs.com owned & operated by #SEOForLunch’s Nick LeRoy & Peter Askew
Top SEO Resources From Last Week
5 Websites That Got Hit by the May 2022 Core Algorithm Update
Tomek Rudski, Onely.com
This post isn’t going to tell you exactly how the recent core update is impacting websites broadly but a closer look at 5 websites that were impacted on or around the same time as this update rolled out.
Google May 2022 Core Update: Winners, Losers & Analysis
Lily Ray, AmsiveDigital.com
Lily is always one of the first to publish data on the winners and losers of each major Google update. Let’s play a game. I’ll name four big brands and you guess if they are winners/losers before clicking the link above. nerdwallet.com, webmd.com, walmart.com, and healthline.com.
Fixing Google Search Console’s Coverage Report ‘Excluded Pages’
Olga Zarzeczna, SearchEngineJournal.com
Those who regularly view Google’s Search Console ‘Coverage Report’ are no stranger to the “excluded pages” report. You might see URLs that you intentionally block here but do you know the other reasons why pages (that you likely want to be indexed) are being included here as well? Great read.
Can Yep compete with Google?
Kevin Indig, Kevin-indig.com
Last week I shared that SEO tool provider, AHREFs quietly announced their new project - a search engine called yep.com. In Kevin’s weekly email he discusses why the unique value proposition of Yep may or may not be enough to challenge Google.
Twitter removes nofollow attribute from links in tweets
Barry Schwartz, SearchEngineLand.com
I debated including this in the search engine news at the top of the email but I am convinced that this isn’t newsworthy. I suspect that Google has already established a “value” of some sort for social media links and the removal of the no-follow attribute won’t make it worthy of spamming simply for link equity. Hit reply to this email and let me know if you disagree and why!
You Made It To The Bottom. You’re AWESOME!
Thank you for reading this week's issue of the #SEOForLunch. If you know anyone who may also enjoy this newsletter please consider sending them to the signup page. https://nickleroy.com/newsletter
Learn About The Guy Behind The #SEOForLunch
Nick LeRoy is a freelance SEO Consultant specializing in SEO services for enterprise-level businesses. You can read more about his approach to SEO and his services here.
Nick is the author of two SEO-focused newsletters: #SEOForLunch and The SEO Freelancer and co-owner of the boutique job board SEOjobs.com
Connect with Nick online through Twitter and LinkedIn.
