Google changes GSC & announces NYC meetup
In issue 286 of the #SEOForLunch we discuss a few 3 updates provided by Google.
Hi Lunch Buddies!
I hope you all had a great fathers day weekend. I’m sitting in the airport at 5:00AM writing this email on my way to the search conference “Search Love” in Philly. If you are at the conference and see me, please say hi!
Linked below is a podcast interview with Ryan Darani regarding his SEO freelancing journey from my other newsletter The SEO Freelancer. Let me know what you think.
Last but not least, some of you may have noticed a broken image for last week’s sponsor, WIX. If you were looking for the link to the WIX/Semrush webinar you can access it via this link.
-Nick
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Official Search Engine Updates
Article
Simplifying Search Console reports with an updated item classification
What's Important:
The Google Search Console team announced an update that GSC reports are not simplified. Specifically, the decision was made to group all indexed pages together regardless if the page is flagged with a “warning”.
Nick’s Take:
Not a huge update by any means but it’s always good to stay up to date as GSC updates are rolled out.
Video
How does Google Search roll out algorithmic updates?
What's Important:
Googler, John Mueller provides additional details on how algorithmic updates are rolled out. He further addresses whether the rollout is complete worldwide at the same time.
Nick’s Take:
This is a quick video but definitely worth the time. As an SEO our goal is to build and execute a strategy that is algorithmic proof. The reality is that we never know the impact of various algorithm updates until its fully rolled out so its good to get as much information as possible when Google offers it up.
Form
Google: Apply for a seat at the Search Central NY meetup 2022
What's Important:
Google is holding an SEO meetup, a NYC Search Central meetup, on June 27th at 4:30pm, at the Google New York office.
Nick’s Take:
The link above will take you to an application to fill out. Google didn’t specify how many individuals they will be inviting but if you are in NYC, feel free to throw your name on the list and maybe you’ll get selected. :)
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Top SEO Resources From Last Week
The State of Link Building Report 2022
Paddy Moogan, aira.net
I’m a big fan of Paddy’s link-building annual report. This year’s report was simplified a little bit which makes it even easier to consume. If you have any interest in link building then I highly recommend you take the time to review this report.
Content Governance at Scale: The Fundamentals of Building a Large Content Team
Andrew McDermott, iPullRank.com
I love this post. We all know how important content is to any SEO campaign but we rarely discuss the governance/process behind being able to regularly create/edit/publish the content. If you oversee or work closely with an editorial team than this post should be your top read this week.
Using knowledge of semantic search to improve E-A-T
Marie Haynes, MarieHaynes.com
A summary of the #LearnSEO Twitter chat where Marie shares her highlights from SMX advanced on how to use knowledge of semantic search to improve E-A-T.
Why 100% indexing isn’t possible, and why that’s OK
Dan Taylor, SearchEngineLand.com
I thought this was a very well-timed article. Many individuals in the industry have been vocal about how content is becoming more difficult to index and that websites are no longer being indexed 100%. As the internet continues to grow exponentially it only makes sense that Google will get pickier and picker in what they index as their storage capacity is not infinite.
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Learn About The Guy Behind The #SEOForLunch
Nick LeRoy is a freelance SEO Consultant specializing in SEO services for enterprise-level businesses. You can read more about his approach to SEO and his services here.
Nick is the author of two SEO-focused newsletters: #SEOForLunch and The SEO Freelancer and co-owner of the boutique job board SEOjobs.com
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