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Bing Offers Access To "Instant Indexing" API
#SEOForLunch issue #245 covers Bing's "instant indexing" API and Google's recommendation to avoid syndicating content.
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Hi Lunch Buddies!
I hope you all are crushing life.
With school back in session, it was good to have a bit of a low-key weekend. Sunday was also the first Vikings game of the season. We lost. I was mad. I’m sorta over it … maybe.
The good news is that the week can only go up from here. Let’s jump right into this week’s #SEOForLunch! Have a fantastic weekend.
Wix Continues to Up Its SEO Game
In the latest of a series of major SEO upgrades, Wix now offers full URL customization.
You can customize subdirectory names, edit, remove or add a prefix to your URLs or even create a completely flat URL structure in blog and product pages. Plus, Wix automatically takes care of creating 301 redirects for all impacted URLs.
That’s on top of a long list of advanced SEO capabilities that are already built-in:
Structured data out of the box
Bulk 301 redirects
Editable robots.txt file
Enhanced eCommerce for GA
Bot log reports
Full control of meta-tags
Automatic page caching
Instant homepage indexing (Google)
Search Engine Updates
Unlike Google, Bing has a public API that allows you to instantly index the content of your site within its search engine. This article walks you through the process of how to get access and utilize this API.
I’ve never used this API before. I do have one client when they re-launch their site who could be a very good candidate. Have you used this API before? Leave a note in the comments below and let us all know your experience.
Barry Schwartz covers a conversation about content syndication between Google’s John Mueller and Jason Wheelhouse on Twitter.
I believe this is an instance where John’s response is technically correct but the risk is very low. In many instances, there is a significant upside to promoting content across multiple sites.
Top SEO Resources From Last Week
Written by Joy Hawkins, SterlingSky
Does geotagging your images impact your local SEO performance? Joy covers not only what geotagging is but a few case studies that convinced her of its potential value.
Written by Sam Underwood, Ahrefs Blog
Faceted navigation can cause absolute chaos for search engines when handles wrong. However, if you get it right, then faceted navigation and become a treasure trove of long-tail keywords that are some of the most qualified traffic you can get. This guide is well written and Sam walks us through all the risks and best practices.
Written by David Farkas, UpperRanks
Create an infographic and the links will start pouring in. It’s not quite that easy but it’s a start. David walks us through a few different examples of assets that have done well and others that COULD do much better.
Written by Jake, JSVXC.com
We’ve all read about automated content creation. What happens when someone fires up the machine and lets it go wild? Jake shares with us 4 sites that might be doing just this.
Level Up Your Local SEO Skills - For Free!
Want to grow your business and deepen your local SEO expertise?
Join industry masterminds as they share experience-based insights and real-world actionable content at Whitespark’s Local Search Summit from September 28-30, 2021. This 3-day virtual event is designed to help you discover new tactics and sharpen your skills! And this year, they have fun immersive experiences for VIP Pass holders, including a World-Class Comedy Magic Show with Live Music, SEO Jeopardy, and Virtual Bingo.
Here’s what you can expect:
30+ talks from the industry’s best and brightest.
Gain new knowledge and improve your skillset.
Hear the latest research on what’s working and what’s not in local search.
You Made It To The Bottom. You’re AWESOME!
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