Google Details How It Generates Titles In Search

SEOForLunch issue #246 covers Google's attempt to generate title tags that are up to date and valuable to its users in its search results.

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Hi Lunch Buddies!

Do you ever have one of those days where you just need to escape life and getaway? Last week I shut down the computer and went for a nice 1.5-hour car ride. While driving I called up my father in law who owns a 1970 Superbee to join me. It was a great breather and just what I needed to reset.

Just a reminder to make take time for yourself. We work hard and taking a break 9/10 times results in being much more productive than powering through without one.

Let’s jump into this week’s #SEOForLunch!


Case Study: How Impremedia erased waiting times for SEO audit results with ContentKing’s real-time monitoring


Impremedia’s digital team monitors millions of pages daily. But with only legacy crawling tools at their disposal, they were limited to scheduled crawls and long waiting periods to get the results.

This is when they discovered ContentKing and began using its unique real-time monitoring and instant alerting, along with powerful segmentation, to manage their websites more effectively.
Santiago Maniches, Director of Product and Online Marketing at Impremedia: “I think ContentKing truly changed the game with real-time monitoring. For me it meant I don't have to wait for the next scheduled crawl to go fix a site. This is really revolutionary."

Erase waiting time for SEO audit results too

Search Engine Updates


More information on how Google generates titles for web page results

What's Important:
Google explains why they started overwriting (some) title values in its search results. They admit that it’s not a perfect system and further provide examples in which they are likely to use their own titles vs the site’s declared title value.

Nick's Take:
I’m still in the minority in thinking this title update likely benefits more websites than it hurts. We’ve seen some extreme examples as to where Google has gotten the title (way) wrong but this post shows several examples of where re-written titles very likely provide value.


Does a website theme matter for SEO?

What's Important:
Google’s John Mueller discusses how a website’s theme being updated can have a potential impact on the site’s SEO. No surprise that the answer to this question is it truly depends…

Nick's Take:
The emphasis on this question (and answer) should be less on a “theme” but how it changes the websites layout and potential architecture. Anytime you make sweeping changes you risk it having a potential negative impact on your sites SEO.


Google Search Console DELAYED

What's Important:
Google announced on Twitter that its Search Console performance report is seeing a longer than expected delay. This does NOT impact crawling, indexing or ranking of websites.

Nick's Take:
It seems that the latest data available (to me) is September 17th. It’s not uncommon for data to be delayed a day or two but this announcement further validates that this is a known issue. I suspect it should be fixed within the next few days.

Top SEO Resources From Last Week

Core Web Vitals is a Measurable Ranking Factor

Written by Johannes Beus, Sistrix

Google recently confirmed that its Page Experience Update is complete after it started rolling out back in June. Johannes shares Sistrix data to show the true impact that this update had on various sites organic performance.

How To Use The SEO Spider In A Site Migration

Written by Dan Sharp , Screaming Frog

Acquiring full site crawls are critical for any site migration. It doesn’t matter if you use Screaming Frog, Sitebulb or even XENU, just make sure you have a crawling tool available to you. Dan and the Screaming Frog team do a great job outlining the process for utilizing these tools for any migration you are going through.

More Words Does Not Mean More Traffic or Better SEO

Written by Adam Riemer,

Raise your hand if you’ve said something along the lines of “we’ll just need to post a few 800-1000 word blog posts…” #RaisesMyOwnHand. Adam’s post is a great reminder that the length of content itself is not what makes a post rank. Make sure you review the queries intent and your competition before you tap away at the keyboard and publish your next post.

How to Use Google Images to Rank Better

Video by Ross Hudgens, Siege Media

Ross shows us how image search can help provide a hint as to what Google wants to see when ranking peices of content within its search results. Search query intent is so important and is a step many SEOs don’t do in their research. This video is a must watch.

Tackling 8,000 Title Tag Rewrites: A Case Study

Written by Dr Pete, Moz

Over the past few weeks we’ve discussed Google’s title tag update. One off examples are easy to find but what happens when you review the data on 50,000 title tag rewrites? Dr Pete from walks us through a Moz case study.

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