Oops I Did It Again

#SEOForLunch issue 241 - In this week's #SEOForLunch I share some incredibly excitinging news.

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Hi Lunch Buddies!

I'm beyond excited to share with you all that I've started a second newsletter. If you've ever considered freelancing, whether it be part-time in addition to your 9-5 or as a full-time job then the TheSEOFreelancer newsletter is for you.

I've freelanced part-time for 10+ years and full-time for 17 months now. With that said I'm excited to share my insights including the inaugural post:

FIRED To $165,036.20 in 8 Months. My SEO Freelancing Story

The SEO Freelancer will have no impact on the #SEOForLunch. In fact, let's not waste another minute and jump right into what you guys want. SEO Updates!

Core Web Vitals - Everything You Need To Know


The rollout of Google's Page Experience update is in full swing, and Core Web Vitals now becomes a ranking factor.

Although the real impact on rankings is yet to be seen, optimizing your Core Web Vitals is always a good idea because it's likely to improve user experience and conversions.

So much has already been said about Core Web Vitals, yet many questions remain. That's why we put together a detailed guide that covers everything you need to know about Core Web Vitals.

Brush up your Core Web Vitals knowledge

Official Search Engine Updates

Article: Google officially migrated structured data testing tool

What's Important:
It's official. Google has migrated the structured data testing tool to its new home. You can now find the rich results test here and the schema markup validator over here

Nick's Take:
This should only be an issue for those who aren't able to locate where the tools are now. Bookmark the two links above and your day to day work shouldn't be impacted.

Article: 15 tips for getting the most out of Google Trends

What's Important:
Google Trends turns 15! To celebrate Google created this blog post on how to get the most out of the tool that we all love.

Nick's Take:
I like Google trends to understand market demand. I find that it can help validate seasonality as well as significant changes for branded search if the brand is large enough. Trends is definitely an underrated tool by many SEOs.

Article: First steps to getting a great Page Experience

What's Important:
Patrick Kettner, Developer Advocate for Google talks to us about Page Experience. Page Experience is explained as two core sections. 1. Core Web Vitals and 2. Everything unrelated to Core Web Vitals. The focus in this video is everything, not CWV.

Nick's Take:
Core Web Vitals is the youngest child. It's always the loudest and undoubtedly receives the most attention. However, the older children (HTTPS, Safe Browsing, and Intrusive interstitials) deserve some love too.

Top SEO Resources From Last Week

The New Moz SEO Q&A: 100K URL Migration Case Study
Written by Cyrus Shepard, Moz
I enjoy nothing more than a good SEO case study. Most SEOs have submitted a question, answered a question, or at least read a Moz Q&A thread in their career. So what happens when 100K URLs change in a short amount of time. Sounds like a recipe for disaster but the team did a killer job and saw an increase in traffic for their efforts.

The Website Migration Guide You Need To Read
Written by Patrick Stox, Ahrefs
Speaking of migrations (referencing the Moz post above), do you have everything covered? Maybe you have a question or an edge case? My buddy Patrick Stox published this great post on all things migrations.  If migrations make you lose sleep, this post is for you.

How to Respond to Google Reviews in a Sensitive or Highly Regulated Industry
Written by Sydney Marchuk, Whitespark
How do you respond to negative reviews that are left for your company on Google maps? In some sensitive and regulated industries, it might not be as easy as you think. Sydney walks us through her approach to effectively handling these situations.

Shopify Structured Data: Schema Markup For Shopify
Written by Chris Long, Go Fish Digital
I have a love/hate relationship with Shopify sites. Fortunately, I've been leaning a lot more towards the love side as making necessary SEO changes is becoming easier each day. WIth that said, Schema Markup has always caused trouble. I was very excited to read this post and tips provided by Chris.

Does Moving Your Business Impact Rankings?
Written by Joy Hawkins, SterlingSky
I'm no expert in local SEO but changing your name/address/phone number was number 1-3 in the worst things you can do for your rankings. What would you say if someone told you moving your location could actually increase your rankings? I was doubtful too but after reading both of these case studies it's something to reconsider!

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